How To Use Website Data Analytics

Analytics is key to almost any digital marketing strategy. Without tracking the data, you could be failing your objectives, wasting money, and be losing key opportunities to grow your business. Track Your Goals Setting up your goals first is vital for almost any...

Social Media For Government

Social media for government is not a whole lot different from social media in business, but there are some key differences. Governments are quite actively trying to disperse information to citizens on services and projects that might help their lives. They might also...

What Makes Good Internal Communications?

I’ve dealt with a variety of different businesses, people, and politicians. There’s a few basic things I’ve learnt over the years to have successful communication. Let’s start with the basics. Be respectful, listen and try to understand from the others point of view....

What’s Wrong With Press Releases in 2020?

There’s been a massive problem with press releases for a long time now. I’ve talked to multiple journalists on many occasions of what’s wrong with the current system of press releases. It’s also funny from the other side often politicians, or organisation complain...

Can anyone be a social media manager?

This social media manager at 94 with no experience would say yes. It’s interesting the emphasis on business today on becoming more social. This has led to many to many new roles within business today as “Social Media Managers”. However, it’s hard to pin point how good...

The Social Media Political Ecology

The influence of media on the individual is undeniable. It enhances our ability to make decisions, connects us with the world, and seeks to make our society more transparent. For these reasons is what makes media ecologies so utterly threaded in our political...

Will Wills Go Green?

Without Liberal preferences it may be hard for Labor to hold Wills is an inner Melbourne seat covering Brunswick, Coburg, Pascoe Vale, Fawkner, Hadfield and Glenroy. In 2016 the Labor party suffered a swing of -10.32% (2 Party Preferred) against the greens. If the...

Macnamara A Three-Way Battle Ground

The Greens, Liberal & Labor all go head to head in this middle-class seat. Currently held by Labor with a slim margin of 1.2% after the recent redistribution this seat is up to play a lot more than the other. Largely it looks like a three-way contest between The...

The Facebook “news feed” changes

When it was announced in early January marketers went into a chaotic frenzy trying to understand how it will affect their bottom line. Here is the original post from Zuckerberg: https://www.facebook.com/zuck/posts/10104413015393571 Social Media Examiner was quick...
How To Use Website Data Analytics

How To Use Website Data Analytics

Analytics is key to almost any digital marketing strategy. Without tracking the data, you could be failing your objectives, wasting money, and be losing key opportunities to grow your business. Track Your Goals Setting up your goals first is vital for almost any...

Social Media For Government

Social Media For Government

Social media for government is not a whole lot different from social media in business, but there are some key differences. Governments are quite actively trying to disperse information to citizens on services and projects that might help their lives. They might also...

What Makes Good Internal Communications?

What Makes Good Internal Communications?

I’ve dealt with a variety of different businesses, people, and politicians. There’s a few basic things I’ve learnt over the years to have successful communication. Let’s start with the basics. Be respectful, listen and try to understand from the others point of view....

What’s Wrong With Press Releases in 2020?

What’s Wrong With Press Releases in 2020?

There’s been a massive problem with press releases for a long time now. I’ve talked to multiple journalists on many occasions of what’s wrong with the current system of press releases. It’s also funny from the other side often politicians, or organisation complain...

Can anyone be a social media manager?

Can anyone be a social media manager?

This social media manager at 94 with no experience would say yes. It’s interesting the emphasis on business today on becoming more social. This has led to many to many new roles within business today as “Social Media Managers”. However, it’s hard to pin point how good...

The Social Media Political Ecology

The Social Media Political Ecology

The influence of media on the individual is undeniable. It enhances our ability to make decisions, connects us with the world, and seeks to make our society more transparent. For these reasons is what makes media ecologies so utterly threaded in our political...

Will Wills Go Green?

Will Wills Go Green?

Without Liberal preferences it may be hard for Labor to hold Wills is an inner Melbourne seat covering Brunswick, Coburg, Pascoe Vale, Fawkner, Hadfield and Glenroy. In 2016 the Labor party suffered a swing of -10.32% (2 Party Preferred) against the greens. If the...

Macnamara A Three-Way Battle Ground

Macnamara A Three-Way Battle Ground

The Greens, Liberal & Labor all go head to head in this middle-class seat. Currently held by Labor with a slim margin of 1.2% after the recent redistribution this seat is up to play a lot more than the other. Largely it looks like a three-way contest between The...

The Facebook “news feed” changes

The Facebook “news feed” changes

When it was announced in early January marketers went into a chaotic frenzy trying to understand how it will affect their bottom line. Here is the original post from Zuckerberg: https://www.facebook.com/zuck/posts/10104413015393571 Social Media Examiner was quick...